EMILY
LAM

Developing overarching strategy for No Limits, Innovate UK's new flagship initiative.

Oversaw event planning and management, user and partners acquisition campaign.

Led and developed campaign strategy for Innovate UK Women In Innovation Award 2022/23.

Initiated a TikTok Influencer Marketing pilot test to provide actionable insights and meaningful findings for the Group's future communications planning.

Oversaw and led the promotion campaign for Innovate UK Young Innovators Award 2022/23

Announcing the winners of Women In Innovation Awards 2021/22 on International Women's Day

A video produced in an post-pandemic in-person event in Newcastle, UK in October 2021

The HKUSON annual campaign to recruit the freshmen from 2021. A series of 3 videos are produced to communicate the program's benefits and features through emotional approaches

The HKUSON annual campaign to recruit the freshmen from 2021. A series of 3 videos are produced to communicate the program's benefits and features through emotional approaches

A limited collection created in collaboration with the local jewellery designer and influencer Sarah Zhuang. On behalf of the DPT management team, I worked with Sarah on the design refinement, sampling, campaign photoshooting and launch marketing plan.

Stage 2 of Diamanti Per Tutti's Care to Sparkle campaign. Dedicated to the healthcare workers, we created the collection and donated 50% of the proceeds to the International Red Cross.

A content revamp project for HKIAA. Introduced a new visual direction to shift the target audience from Aviation geeks to local mass audience.

Helping to set up and develop social media strategies, create bilingual content and localisation for the world's first apple cider vinegar (ACV) gummies.

Stage 1 of Diamanti Per Tutti's Care to Sparkle campaign. To achieve branding purpose we collaborated with the local perfume artist Artisenses to create this beautiful hand sanitiser to keep everybody safe and virus-free.

THE UNIT STORE is a retail chain with over 10 Points of Sales across Hong Kong and Taiwan, gathering well-made goods with an eye for contemporary aesthetic. To celebrate the Valentine's Day and to make our store the best place for getting gifts, we created an online campaign named 「總有啲嘢係襯嘅」(There are always something we share) to promote our couple watches, and to create a humourous image for our retail brand.

To position THE UNIT STORE as the one-stop shop for gifts and watches, we worked together with Bob Foundation, a group of Japanese illustrator, to create this gift customization kit where you can create the face of you and your friend with the complimentary sticker sets upon any purchase.

Being one of the initial team members of the rock-climbing inspired brand Topologie, I worked with the Management & Design Team to work on brand positioning, establish the brand direction, create sales and marketing plans. I was in charge of the PR & communications, influencer marketing and the affiliation program with selected media and retailers to drive the sales and brand awareness for Hong Kong, Japan, Taiwan and global markets.

Being one of the initial team members of the rock-climbing inspired brand Topologie, I worked with the Management & Design Team to work on brand positioning, establish the brand direction, create sales and marketing plans. I was in charge of the PR & communications, influencer marketing and the affiliation program with selected media and retailers to drive the sales and brand awareness for Hong Kong, Japan, Taiwan and global markets.

To celebrate Valentine's Day 2019, we created a special wrapping for the Topologie bracelets upon purchase of any 2 bracelets. A subtly romantic tagline "Join me on a fearless adventure" is stated on the wrapping to enhance the brand's spirit as a rentless wanderlust, and without making the message too cheesy.

Campaign shooting for the new Doughnut Trek collection -- a brand new collection featuring a totally new fabric and outdoor friendly designs. Together with the Design team, we created the campaign from moodboards and model casting to shooting, editing and video creation.

Campaign shooting for the new Doughnut Trek collection -- a brand new collection featuring a totally new fabric and outdoor friendly designs. Together with the Design team, we created the campaign from moodboards and model casting to shooting, editing and video creation.

An annual collection launch of the male collection local bags label Doughnut. Together with the in-house design team, we have come up with the lookbook theme and the shooting directions for the campaign.

An annual collection launch of the male collection local bags label Doughnut. Together with the in-house design team, we have come up with the lookbook theme and the shooting directions for the campaign.

A special packaging tag designed specially for the local fashion accessory label Doughnut. Together with the in-house designer, we have created this boarding pass-looking bag tag for the airlines inspired bags collection.

A special packaging tag designed specially for the local fashion accessory label Doughnut. Together with the in-house designer, we have created this boarding pass-looking bag tag for the airlines inspired bags collection.

THE UNIT STORE is a retail chain with over 10 Points of Sales across Hong Kong and Taiwan, gathering well-made goods with an eye for contemporary aesthetic that inspire our daily lives. Being a key member of the marketing team, I am in charge of the retail store's marketing and communications in the regions, and coaching three team members on how to build and implement successful marketing plans. Apart from this, I am also taking care of the brand management and merchandising functions.

As THE UNIT STORE opened its first store in Taiwan, we are creating an Olivia Burton pop-up florist installation to offer an experiential campaign for media, influencer and customers.

Our Hong Kong Team being the first market to launch the Olivia Burton's new jewellery collection, we initiated the idea of producing an exclusive jewellery tray as the GWP for the launch promotion. The sales was boosted by 50% compared with the previous YTM with the launch promotion.

Working with the brand principal to support the jewellery collection launch in Hong Kong and Taiwan, we have worked together with local florists and created an exclusive flower box for guests attending the launch event.

To celebrate the first Olivia Burton flagship in Taiwan, we have installed a branded claw machine with exclusive gifts and discount offers for loyal fans and customers.

An in-house jewellery label established in 2018. I was taking the lead in developing the brand & product positioning, creating product range, and coordinating with vendors & factories.

Founded on the belief that style shouldn’t break the bank, this American label is a community of 5 million supporters across socials. Representing the brand in Hong Kong and being the first physical POS selling the watches globally, we have started a street postering campaign following to kickstart the promotions stated in our localised marketing plan specially created for MVMT.

To boost the sales for the Christmas shopping season, we have implemented a tram advertisement for Daniel Wellington in December 2017.

Being the brand's first distributor in Asia, Working Unit had handled the launch project for Daniel Wellington in Hong Kong. Together with the local team I supported and coordinated the brand's marketing projects, which include the opening of the brand's world first brick-and-mortar shop at LCX, the initiation and creation of the exclusive music box for Valentine's Day promotion, as well as day-to-day PR and communications with the media and influencers.

Known as the fashion industry’s prince of dark design, Rick Owens is loved by a niche and cult crowd. During my experience at JOYCE, I have represented the brand in terms of PR and customers relations, handling different press loan requests and event coordinations.

Being described him as "one of fashion's most cerebral designers" by The New York Times, Dries Van Noten was marked for fashion success from an early age. From Nov 2015 - Nov 2016, I was in charge of the brand's communications in Hong Kong and China, handling all media enquiries, sponsorships and sample loans.